Download A Practical Guide to Designing the Invisible by Robert Mills PDF

By Robert Mills

ISBN-10: 0956174035

ISBN-13: 9780956174031

It isn't sufficient to layout an internet site that appears great. what is the tale? Why is that header eco-friendly? Why is that icon formed like a fish? Designing for the net is not only approximately fancy layouts, the most recent CSS3 or HTML5 or UX process. nice internet stories inform a very good tale, and Designing the Invisible provides you with the instruments that will help you do it.

From how one can follow color to inform the best tale, via to utilizing the ideal phrases, this publication information the fundamentals of creating nice internet studies. in case you are beginning out in website design then this ebook provide you with a few important instruments on your layout toolkit.

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Extra resources for A Practical Guide to Designing the Invisible

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The whole website is a colourful affair with striking and colourful background images, such as on the shows page: 25 A Practical Guide to Designing the Invisible ~ Making the invisible visible Using colour this way is important because of the website’s target audience; more muted tones would communicate a very different vibe and not be as appealing to children. Imagery The Nickelodeon website uses very little wording, again due to its target audience. In place of copy they rely heavily on imagery.

An informal tone of voice will jar when incorporated into a formal design. 18 Information Architects The information architect helps to group the information and structure the content (our story). They may not contribute to invisible communication directly by choosing colours or the tone of voice, but they help determine what information should be included and how it should be organised. This will influence not only design decisions, but also what information is shared and ultimately how the story is told.

51 A Practical Guide to Designing the Invisible ~ Wayfinding the world Each route, or line, is represented by a colour – yellow for the Circle line, red for the Central line, and so on. While you still need to know where you are, the station you need to get off at and which direction you need to travel in, the colours make it clear where each line starts and ends. The colour is important here as this map is a schematic diagram. It doesn’t show the geographic information, but rather the relative positions of stations along the lines and the relations and connections between them.

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